Businesses can make art great again

Like a person, a business is a world, not just a private entity with the right to do anything it likes. It has a life of its own and an ethical position. It is responsible for making the community in which it is based better.
We are all (even vast impersonal organizations) in this together , including owners, managers, staff and customers.

Cinemas should show films that explore matters of importance
Most of us enjoy going to exciting, escapist, sensual movies. But we also have a need for something a little more thoughtful. We should be able to see films that encourage understanding, films that make us think about matters of lasting importance, that present perspectives and possibilities we are not aware of.
In many theaters it’s impossible to find a thought-provoking film. Almost all films are provided by national Hollywood film industry, appealing to the instinct for sensory stimulation and pure distraction. Although it may be true that they are serving their customers interests, nevertheless they are contributing to the eroding of the mind and the annihilation of culture.
See our request: Show films that encourage depth of understanding and emotion.

Museums should aim to improve life and the community
Museums are staid monuments to culture. We stand behind supposedly great works of art as passive receptacles, gleaning just enough to return home able to survive our mundane life.
Can museums be a dynamic power that engages the imagination and transforms the community in which it lies?
The goal of culture should be not beauty but goodness. It should address our need for meaning and hope. It should place soul at the center of our concerns.
Museums should serve the whole range of the population, including the poor, uneducated and marginalized.


Galleries fall into trap of elitism
Galleries are an elitist approach that turns works of art into valuable objects to be consumed. They are fully embedded in the money system,
Is there another way? Can galleries contribute to living art, to art that brings a community and a person to life?
Art should accessible and relevant. Prices should be reasonable and affordable.
We need to make art less expensive and more freely available. We need art with a conscience and art with inspiration. To begin, let's put one piece of art in every home!

Learn more about how you can encourage the places you use to be more thoughtful…

Customers like you are the lifeblood of the businesses they use. We have the power to bring a business to consciousness. A purpose of Visionary Society is to show how this is possible. Here are some suggestions about first steps businesses can take, and how you can encourage them to do so.

Comments (3)

 

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by vision on July 09, 2020
 

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by vision on July 09, 2020
 

Test comment 11:33am July 10 2020

by vision on July 10, 2020
 
 

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