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Don’t Be Manipulative In Marketing And Pricing
 
A Request in the Business Category
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Request
Don’t be manipulative in marketing and pricing
 
Advertising should have respect for the real human needs and genuine interests of customers. Do not appeal to greed or lust. Do not lie, mislead, or manipulate. Do not use deceptive or manipulative sales techniques.

Visionary Society Principle
 
Do not mislead or take advantage of others. (Exploitation)

Details
 
Manipulative advertising works by stimulating desire, envy and fear. Advertisers use many strategies to manipulate consumers, including emotional appeals, advertisements disguised as entertainment and appeals to fears or insecurity. They use sexual imagery, they make us feel insecure about our bodies, they confuse us with scientific-sounding jargon. They create new needs we never had before. They pressure us into celebrating invented holidays. They create a sense of urgency with limited time offers. They falsely attach themselves to causes we already care about.
“I will not deceive, or cause to be deceived, any human being for my gain or pleasure; nor hurt, or cause to be hurt, any human being for my gain or pleasure; nor rob, or cause to be robbed, any human being for my gain or pleasure.” John Ruskin

 
Topic
8 Sessions 0 Opinions
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0 Opinions - Present Situation 0 Opinions - Resolution
 

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All brainwashing methods in industrial and political advertising must be prohibited
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Resource in "Don’t be manipulative in marketing and pricing"
 
All brainwashing methods in industrial and political advertising must be prohibited

“These brainwashing methods are dangerous not only because they impel us to buy things that we neither need nor want, but because they lead us to choose political representatives we would neither need nor want we were in full control of our minds. But we are in full control of our minds because hypnoid methods are used to propagandize us. To combat this ever-increasing danger,
“The hypnoid methods used in advertising and political propaganda are a serious danger to mental health, specifically to clear and critical thinking and emotional independence. I have no doubt that thorough studies will show that the damage caused by drug addiction is only a fraction of the damage done by our methods of brainwashing, from subliminal suggestions to such semi-hypnotic devices as constant repetition or the deflection of rational thought by the appeal to sexual lust (‘I’m Linda, fly me!”). The bombardment with purely suggestive methods in advertising, and most of all in television commercials, is stultifying. This assault on reason and the sense of reality pursues the individual everywhere and daily at any time: during many hours of watching television, or when driving on a highway, or in the political propaganda of candidates, and so on. The particular effect of these suggestive methods is that they create an atmosphere of being half-awake, of believing and not believing, of losing one’s sense of reality.” Erich Fromm, To Have or To Be, 153

 

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Pharmaceutical companies take advantage of stress and misery
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Resource in "Don’t be manipulative in marketing and pricing"
 
Pharmaceutical companies take advantage of stress and misery

“We already live in a society of drugged people. People are no longer able too or seem unwilling to deal with stress and life. The higher our stress levels the more we seem to run for shelter from the real world hiding ourselves in our homes while staying glued to TV sets and worthless social media for our escapes. This has become a weapon in the arsenal of the pharmaceutical companies to ensure you compliance in taking more pills.” NYT comment

 

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Advertising should have respect for real human needs
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Resource in "Don’t be manipulative in marketing and pricing"
 
Advertising should have respect for real human needs

“Change, and an end to ecological debt, demands that we ‘untell’ the stories told every day on behalf of the car in a thousand newspaper and magazine adverts. These adverts are, for the car industry, the equivalent in propaganda to Stalin’s state propaganda posters, newsreels and artwork of happy smiling workers. They hide a brutal reality.” Andrew Simms, Resurgence, Sept 2005.

 

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