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Advertising Should Not Be Based On Fear But Should Address Real Human Needs
 
A Request in the Media Category (Newspapers)
Validated by the Visionary Society Community (90%, based on 10 ratings)
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Request
Advertising should not be based on fear but should address real human needs
 
Advertisements should not be manipulative and not prey on envy, lust greed.
Advertisements which prey on desire, fear, or glory prey on our lower nature. In fact, there’s nothing wrong with choosing selfishness – what is wrong is to stimulate this in others.
Create a ‘Hippocratic oath’ for advertisers, including guidelines, principles, oath, and standards. For example, ‘Do not manipulate.’

Visionary Society Principle
 
Do not mislead or take advantage of others. (Exploitation)

Details
 
All brainwashing in industrial and political advertising should be stopped.

 

Resources
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“These brainwashing methods are dangerous not only because they impel us to buy things that we neither need nor want, but because they lead us to choose political representatives we would neither need nor want we were in full control of our minds. But we are in full control of our minds because hypnoid methods are used to propagandize us. To combat this ever-increasing danger, ” Erich Fromm
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Resource in "Advertising should not be based on fear but should address real human needs"
 
“These brainwashing methods are dangerous not only because they impel us to buy things that we neither need nor want, but because they lead us to choose political representatives we would neither need nor want we were in full control of our minds. But we are in full control of our minds because hypnoid methods are used to propagandize us. To combat this ever-increasing danger, ” Erich Fromm

“The hypnoid methods used in advertising and political propaganda are a serious danger to mental health, specifically to clear and critical thinking and emotional independence. I have no doubt that thorough studies will show that the damage caused by drug addiction is only a fraction of the damage done by our methods of brainwashing, from subliminal suggestions to such semi-hypnotic devices as constant repetition or the deflection of rational thought by the appeal to sexual lust (‘I’m Linda, fly me!”). The bombardment with purely suggestive methods in advertising, and most of all in television commercials, is stultifying. This assault on reason and the sense of reality pursues the individual everywhere and daily at any time: during many hours of watching television, or when driving on a highway, or in the political propaganda of candidates, and so on. The particular effect of these suggestive methods is that they create an atmosphere of being half-awake, of believing and not believing, of losing one’s sense of reality.” Erich Fromm, 153

 

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